7 Must-Haves for Your Small Business Website

​When running a small business, your website is your showcase. It is where the customers should quickly be able to learn about and connect with the overall message of your company. To achieve this, here are 8 items that are essential to building your brand’s website.

1. User-Friendly Design: There is nothing that turns people off a company than a hard-to-use website. A website that is easy to navigate and interact with gives you a foot in the door with consumers.
2. Security: With so many fears of hacking and leaks these days, a secure website is a must. Going to a sketchy website will not make for a great introduction with your clients.
3. Content: As for what you’ll actually put on the website, you need good content! Showcase your product or service with a professional photo shoot. You could also produce a video highlighting the behind-the-scenes of what you do, or demonstrating your company’s mission statement and work in the community. Great content can elevate your online presence and even make sales for you.
4. Design: With so many talented web and graphic designers out there, you can create a sleek and professional layout for your website. A great layout that is easy to navigate is the digital equivalent of moving a company from a warehouse to a modern office building!
5. Social Media: Social media has quickly become the most important way to communicate your brand’s message online. It is important to include links for your social media feeds on your website.
6. Mission Statement: A mission statement is a great way to build trust with your target market by showing transparency and allows consumers to connect with the ethics behind your company culture.
7. Calls to Action (CTA): A call to action is an element in your website asking for an immediate response from the visitor. For example: “Act NOW to claim your 20% off!” when asking for an email address. This action-oriented language creates a sense of urgency and encourages a prompt response from someone browsing your site, which improves your conversion rates and increases the likelihood of an immediate purchase.

Riches & Saint is a full-service design and digital marketing agency serving clients nationwide from their office in Fontana, CA. They can elevate your business by providing a plan-of-attack and dynamic content: Whether you need to give your current branding a makeover or start from scratch, they are here to help. Check out their website at www.richesandsaint.com .