​Pilot Flying J, the largest operator of travel centers in North America, is committed to connecting people and places with comfort, care and a smile at every stop. Pilot Flying J, along with the One9 Fuel network and other brands, is part of Pilot Company. Headquartered in Knoxville, Tennessee, Pilot Company supplies more than 11 billion gallons of fuel per year and is currently ranked No. 10 on Forbes' list of America's Largest Private Companies. Its industry-leading network of more than 900 retail and fueling locations provides travelers with convenient stops that offer a variety of amenities and products to make road travel easier. The Pilot Flying J travel center network includes locations in 44 states and six Canadian provinces with more than 630 restaurants, 73,000 truck parking spaces, 5,200 deluxe showers, 6,200 diesel lanes and 35 Truck Care service centers. Visit www.pilotflyingj.com for more information.

Many working professionals aspire to attain a higher level of education. Grand Canyon University’s (GCU) online degree programs offer the flexibility you need to get ahead, providing a quality education to help you thrive in today's complex business world. Backed by the legacy of our traditional campus, GCU is an accredited university that stands out from other online education institutions. We also create opportunities to develop and reward the broader educational community through educational alliances.
 
Grand Canyon University’s local University Counselor, Brian A. lives in Fontana, and is available to meet and provide a free evaluation of transfer credits for a personalized graduation plan including financial aid options. Brian is available for appointments, and would love to meet with you at a place of your choice. If you would like to meet with Brian, please contact him directly at 951-840-6626.

Jason Zara is a registered representative of Transamerica Financial Advisors. While he can provide the full range of investment, annuity and life insurance products, his focus and passion is retirement planning. Whether individual retirement or benefits for the entire company, Jason can provide a range of options to help you and your employees design their financial future.

Jason is very involved in the local community, including Toastmasters, Kiwanis, BNI and the Fontana Chamber. His goal is to open an office in Fontana and serve clients primarily in the local community. He has lived in Fontana with his wife for just over two years and plans on this being his permanent home.
Jason has an MBA with a concentration in marketing. A lifetime ago he and his wife owned and operated a comic book and game shop, and they still have a collection of more than two hundred board games.

When writing ad copy, you need to know your target audience. If you’re selling a product that appeals to a demographic you are unfamiliar with, you only need to do a little research to fine-tune your approach. Have a conversation with them and learn what triggers they react to. Simply checking their reviews for a similar product on Amazon, or reading their comments on social media will help you learn more about who you are selling to. 
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Once you’ve established a good idea of who you’re targeting, revisit your ad copy. Read it out loud, to yourself, and to a friend. If it makes you laugh, or feel ridiculous (like you’re giving a cheesy sales pitch) trust your gut. Keep writing out ideas until you feel like you’re naturally recommending the product to a good friend. Don’t forget to include a creative call to action! 
Not only does this approach have better appeal to your audience, but they should also connect more with the content. Your end result should be concise and feel as though you’re informing the customer of something they can genuinely benefit from. 

When selling a product, it is not enough to simply advertise the product itself. You must make the consumer emotionally attached to this product by creating a sense of urgency and scarcity. This can be achieved by implementing limited quantities, time-sensitive sales, or showcasing that your product can solve a problem. Limited quantities create the urgency to buy the product before the stock runs out, if a product is always readily available it can elicit a consumer response of “I can always get it later” or “I should wait and compare other brands.” When faced with a time constriction, the consumer has to make the choice of buying the product now or possibly losing the opportunity forever.

Stand apart from the social media crowd by engaging with your clientele. Some easy ways to do this is replying to comments of your post, using professional photos, doing giveaways, and going live to talk to your community, which creates a more approachable brand. Engaging content builds a stronger relationship with your customers, and will have them coming back to your profile multiple times! 

​When running a small business, your website is your showcase. It is where the customers should quickly be able to learn about and connect with the overall message of your company. To achieve this, here are 8 items that are essential to building your brand’s website.

1. User-Friendly Design: There is nothing that turns people off a company than a hard-to-use website. A website that is easy to navigate and interact with gives you a foot in the door with consumers.
2. Security: With so many fears of hacking and leaks these days, a secure website is a must. Going to a sketchy website will not make for a great introduction with your clients.
3. Content: As for what you’ll actually put on the website, you need good content! Showcase your product or service with a professional photo shoot. You could also produce a video highlighting the behind-the-scenes of what you do, or demonstrating your company’s mission statement and work in the community. Great content can elevate your online presence and even make sales for you.
4. Design: With so many talented web and graphic designers out there, you can create a sleek and professional layout for your website. A great layout that is easy to navigate is the digital equivalent of moving a company from a warehouse to a modern office building!
5. Social Media: Social media has quickly become the most important way to communicate your brand’s message online. It is important to include links for your social media feeds on your website.
6. Mission Statement: A mission statement is a great way to build trust with your target market by showing transparency and allows consumers to connect with the ethics behind your company culture.
7. Calls to Action (CTA): A call to action is an element in your website asking for an immediate response from the visitor. For example: “Act NOW to claim your 20% off!” when asking for an email address. This action-oriented language creates a sense of urgency and encourages a prompt response from someone browsing your site, which improves your conversion rates and increases the likelihood of an immediate purchase.

Riches & Saint is a full-service design and digital marketing agency serving clients nationwide from their office in Fontana, CA. They can elevate your business by providing a plan-of-attack and dynamic content: Whether you need to give your current branding a makeover or start from scratch, they are here to help. Check out their website at www.richesandsaint.com .   

​IAA, Inc. (NYSE: IAA) is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique multichannel platform processes more than 2.5 million vehicles annually. Buyers have access to the industry’s most-innovative vehicle evaluation and bidding tools, enhancing the overall purchasing experience. For more information visit, IAAI.com.