We’re partnering with Riches & Saint to help our members understand Digital Marketing.
This week’s tip is on how to optimize your Social Media Platform:
Your name and profile picture is the first thing people will see when searching for your business, so it is crucial to make a good impression. A personal or current logo is the perfect way to get the public engaging with your profile. For example, a bar whose profile picture is a mug of beer is less likely to get the same amount of attention as a bar who uses a sleek logo. A relevant profile picture can be the difference between a unique business or just another profile someone just scrolls by.
Write something about yourself. No need to be fancy, just an overview.