When selling a product, it is not enough to simply advertise the product itself. You must make the consumer emotionally attached to this product by creating a sense of urgency and scarcity. This can be achieved by implementing limited quantities, time-sensitive sales, or showcasing that your product can solve a problem. Limited quantities create the urgency to buy the product before the stock runs out, if a product is always readily available it can elicit a consumer response of “I can always get it later” or “I should wait and compare other brands.” When faced with a time constriction, the consumer has to make the choice of buying the product now or possibly losing the opportunity forever.
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